While hard as it might be, nevertheless letting travel of your website designing suggestions and playing the customer could possibly be of advantage in the long run.
I know what you are saying, you have been in the world wide web designing organization long enough to find out what functions and will not doesn’t, what would my customer know? Well following approaching web site design in the same manner, I’ve unfortunately possessed no other choice but for give in to my finest laid ideas and conform to the hopes of my own customers.
Building of good websites usually means it has to be appealing to the eye, and being totally functioning pertaining to Search Engine rewards, but ultimately it must screen professionalism for the purpose of the business manifested.
Complying with W3C Standards (W3C Markup Agreement Service) for both CODE and CSS validation can be paramount to good design and programming (but not essential for good Yahoo PR, I will discuss in later posts), so when designing we choose to use basic HTML format and CSS text typeface like Tahoma 11pt, for making neat readable text and nice site image designs.
I will list some cases of where letting travel has benefits for each party involved and just how in some situations actually lead to little or no web traffic for the internet site.
Case Study 1 ) Architectural Company flash and font issues
Our client wanted the application of Flash components to display a variety of architecture pictures with a attractive fade between images and changes to original CSS Typeface used Tahoma 11pt typeface and replace by Century Gothic 11pt, which is often used in all all their logos and architecture design and style work.
Since many would know sneaking in Flash data files into your website results in W3C Validation undefined source failing, thus making the site Unacceptable Markup. Following explaining this, the customer was feeling the need to have a very good graphical expensive style photograph far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and understanding of their web-site to their consumers was much more advantageous than complying with the W3C.
In addition , they wanted the Century Gothic font instead of Tahoma. Simply by design Hundred years Gothic contains a much larger font height than Tahoma and once used improved the site height bigger than when using Tahoma thus causing the site displaying with browse bars when view below 1024 by 768 image resolution, where previously it fitted in the whole web page perfectly.
Finally the customer accomplished the desired affects they wanted and in the long run it is the customer who constantly knows ideal.
Case Study 2 . Package supplier turns into boxed in
Our consumer had started out a new business supplying card boxes for moving and packing. That they wanted www.e-quickshop.com an easy site with heavy graphical image factors and minimum text within the home page.
Explaining to the customer the role of text structured search engines outcomes and that having no legible text for the home page may limit their particular visibility, they choose style over benefits. Why you could ask would probably a company limit their possibilities of being found on search engines? Very well the question continue to burns with us too, but as mentioned previous the customer usually knows greatest and the decision was exclusively theirs to generate.
Their philosophy was basic, their website was merely to be employed as a guide guide without the source of extra business, his or her marketing strategies would be enough to garner frequent business.
To this day I even now wonder why they limited their marketability and in particular their website which is often online and could be searched constantly of the day.
And so in summary the best laid ideas of rodents and men (well in this instance web designers) can be a utter waste of good management because what I currently have stated most along which the customer often knows very best and eventually they are the kinds paying for the service thus sometimes it may be best to lie down your pistols and acknowledge defeat.